Territory Sales Supervisor- Equine and Lifestyle-Purina Animal Nutrition

Land O' Lakes

Land O' Lakes

People & HR, Sales & Business Development, Operations
Wisconsin, USA
Posted on Wednesday, May 29, 2024
Territory Sales Supervisor- Equine and Lifestyle-Purina Animal Nutrition

This position is responsible for working with a member cooperative/dealer to assist livestock producers in achieving improved production, growth rates, and profitability of their operations through the sale of Purina Feed Programs along with leading a team of farmgate sales professionals. Sales focus is equine and Lifestyle animal feed.

This is a remote (virtual) field-based sales position that must be located within the geographic territory of MA, CT, NH, VT, ME.

Primary Responsibilities:

    • Actively work with the aligned cooperative/dealers in supporting the development and execution of sales growth strategies and tactics that incorporate Purina feed programs and technologies

    • Work closely with coop/dealer management to develop strong and trusting relationship focused on their needs and the needs of their customers by positioning the programs, tools, technologies, and services (including your own experience) of Purina

    • Assist all sales staff at the farm gate in meeting customer expectations and targeted prospecting for new business growth; actively farm call with sales staff and management to provide technical support and sales skill development guidance; lead the selling process;

    • Inspect regularly the sales results of assigned dealer/coop to determine and track growth, inspect areas that are underperforming and work to accelerate growing segments of the business

    • Regularly meet with dealer and sales staff to bring updates, train, review results, implement new sales and marketing programs

    • Bring resolution to any and all feed related issues that arise (feed quality, service interruption, service quality, etc.): You are the primary contact for the account.

    • Assist your assigned dealer in ordering of product if necessary, support the manufacturing and distribution system of Purina to meet the needs of your assigned customers;

    • Have a plan for growth with your assigned accounts that is realistic, flexible, and strategic

    • As needed, develop training programs or use existing Purina programs that meet the needs of the coop/dealer staff and the sales staff

    • Work closely with your PhD Tech Specialist and Species Sales Specialist team members to support current farm gate customers and drive growth through targeted prospecting

    • Actively position applicable marketing initiatives, new feed product and technology launches

    • Manage sales team; foster and empower them to win

    • Actively acquire new talent to support growth and fill open positions

    • Manage the budgets of the assigned sales team

    • Provide regular feedback, but also complete formal annual and midyear reviews; along with employee development plan


    • 4 year degree in Animal Science or related field is preferred; candidates without a degree and relevant experience may be considered

    • Minimum of 5 years of successful livestock feed sales with proven results and sustained growth

    • Experience in sales staff management and direction

    • Must be willing to travel within assigned trade area in a manner that effectively supports sales growth and customer satisfaction


    • Ability to work with assigned sales staff in a supporting and directive manner (player coach), establish goals and direct development and expectations with those supervised

    • Manage time effectively, problem solve quickly, have strong communication and interpersonal skills

    • Versatility in working with different styles of customers, take action mentality, willingness to lead by example and empower others to do the same.

    • Strong leadership and relationship building skills, sales management experience, experience with current ration balancing models, in depth understanding of animal nutrition and willingness for ongoing learning; experience with herd record analysis helpful

    • Strong written and verbal communication skills; experience with Excel, Outlook, Word, and other software programs;

      This is a sales role that is compensated with a target mix of base salary plus sales incentives. Base salary is dependent upon experience/tenure and generally ranges between $110k-135K. Incentives are driven by individual performance.

      About Land O'Lakes, Inc.

      Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

      We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

      Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

      Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.