Sales Business Unit Lead

Land O' Lakes

Land O' Lakes

Sales & Business Development
St Joseph, MO, USA
Posted on Friday, May 24, 2024

Join Land O’Lakes, Inc., and help us bring food from farmer to fork, building vibrant communities along the way. We’re a global, Fortune 250 company and a farmer-owned cooperative, which means we work for one another—not Wall Street. We’re proud to rank a Top Workplace. We offer:

  • Competitive compensation and rewards
  • Best-in-class healthcare for you and your family
  • Powerful savings programs
  • Training and career progression
Sales Business Unit Lead

Sales Business Unit Lead (KS, CO, NE)

WinField United, a Land O’Lakes Inc. business, supplies agricultural inputs, expertise, and technology to our member-owners and other partners. Our business is growing. We want you to grow with us.

The Business Unit (BU) Lead is responsible for leading a regional team to achieve financial contribution targets. This includes developing and implementing sales strategies, marketing strategies, product development programs, channel/distribution management, income contribution, budgeted cost management, and customer relationships/profitability with the goal of increasing market share.

This is a Virtual Position that will provide sales leadership in the Kansas, Colorado and Nebraska markets. Employee must live in or near the territory.


30% ​Strategy Execution

  • Execute strategy to grow WinField United sales and increase margins

  • Drive owner adoption of technology, eBusiness, and services platform

  • Monitor competitors’ products, including relevant sales and marketing data

  • Forecast sales and sets appropriate performance goals based on market research analysis

  • Lead discussions to drive sales and marketing to improve focus on sales activities

  • Help identify sales tactical plans and systems to track progress with the owners’ sales employees

  • Develop total agronomy marketing programs that differentiates the owner with their farmer customers’

  • Ensures Master Alignment Plans (MAP’s) are being executed

30% ​Leverage Talent

  • Provide leadership to the regional sales team which includes the Area Sales Manager, Sales Development Managers, Account Managers, and other field personnel.

  • Coaches and provides feedback to effectively and constructively enable individuals to achieve high performance, as well as proactively manages low performance on the team

  • Identifies staffing and market needs throughout the year

  • Communicates to team and proactively shares business goals and objectives

  • Develops people by identifying rotational opportunities, creating development plans, providing regular informal and formal feedback, and engaging in employee performance calibration and succession planning

10% ​Channel

  • Manage sustainable partner relationships at a regional level

  • Strategically align team with channel partners including, but not limited to: Corteva, Syngenta, Bayer, and BASF to drive overall WinField United sales growth with key owners and customers

30% ​Business Management

  • Develop strategic relationships with key owner/retail account leadership - CEO’s, GM’s, Agronomy Managers, and strategic location managers

  • Remain informed of current industry trends; keep abreast of competition and competitive issues; relay this competitive information to the executive leadership team

  • Champion WinField United cross-functional to drive sales growth by leveraging tools with team members

  • Develop an operating budget for the sales division that meets business goals

Job Scope:

  • Achieve business unit revenue/sales targets

  • Develop and manage sales expense budget for assigned business unit

  • Manages up to ~12 direct reports

Required Experience/Knowledge/Skills (to be able to perform this job):

  • Bachelor’s degree in business administration, marketing, agriculture or related field from an accredited university or college; (advanced degree preferred)

  • 10+ years experience in senior sales role or previous experience leading a regionally dispersed sales team with demonstrated ability to meet or exceed targets

  • Communication skills: written and oral, as well as includes strategy presentations to staff at all levels

  • Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company

  • Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently

  • Relationship skills: ability to create and maintain positive relationships with current and prospective owners and partners

  • Demonstrated ability in negotiating and closing on critical sales contracts

  • Motivating skills: should be able to encourage and build team spirit among staff, bringing about mutual respect and cooperation, viewed as a trusted coach

  • Industry knowledge: possess a broad and in-depth understanding of agriculture industry, cooperative system and industry competitors

  • Decision making skills: has the ability to analyze information and evaluate results in order to make sound business decisions

  • Strong general management skills that include analytical and strategic thinking

  • Creates a team environment where all team members are treated with respect and are valued

  • High level of integrity and ability to take well thought out risks


  • Demonstrate a coaching mindset; Execute as a valued business partner; Leads and embraces change; Demonstrate agility; Execute with focus and accountability; Engage and include; Act strategically; Make insightful decisions

Essential Functions:

  • Requires regular travel (up to 50%), including nights and some weekends


$155,600-$291,750 annually

As a full time employee, you will receive a wide range of benefits for you and your dependents:

  • 3 medical plan choices including HSA plan options

  • Vision & dental plan

  • Company paid Life, AD&D, short-term and long-term disability, parental leave, caregiver leave and emergency leave

  • 401(k) plan with company match and additional automatic contribution regardless of participation

  • Paid Time Off, Paid Holidays and Employee Assistance Program

  • Wellness program focused on Physical, Financial and Emotional Health with opportunity for cash incentives

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including pre- and post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

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