Customer Development Manager

General Mills

General Mills

Customer Service
Ontario, Canada
Posted on Thursday, September 7, 2023

Job Description

As a Customer Development Manager, we empower you to cultivate a long-term partnership with your customer by continuously proposing solutions and plans that are mutually beneficial. You’ll develop a keen understanding of your product categories & channels and work cross-functionally with top General Mills leaders to net the results necessary for success. We don’t just offer a job; we offer a career with varying assignments and great development opportunities that nurture & grow our leaders of tomorrow.


  • Delivers Volume, RNS, Trade, Profit, Share & Competing Effectively Commitments
    • Develop and execute collaborative customer business plans that deliver RNS and profitability targets.
    • Identifies customer-specific strategic initiative opportunities, leveraging analytics and financial acumen to operationalize both internally and externally.
    • Achieve listing and distribution targets for all General Mills new products.
  • Plans both Externally & Internally
    • Works closely with Internal and External partners to understand & educate on customer strategies, priorities, tactics, and policies.
    • Aligns analytics, customer strategy and trade strategies to build an annual merchandising plan for their customers/categories.
    • Understands portfolio & brand strategies, how they impact the customer and ultimately the consumer. Provides input and feedback on current/future trade strategies.
  • Manages from Sell-In to Execution
    • Lead event execution from initial opportunity through to final event (participating items, consumer/customer offer, tribute feedback, POS execution, display confirmation, retail feedback)
    • Completes requirements for assigned account(s) i.e., deal sheets, promotional executions, customer presentation decks and associated trade clearing.
    • Advocates for their customer to achieve best-in-class execution of 4 P’s.
    • Establishes and communicates retail sales team objectives & priorities.
  • Demonstrates unquestionable integrity by:
    • Adhering to all company policies and procedures
    • Building trust at all levels


  • Bachelor’s Degree, preferably in Business.
  • Minimum 3 - 5 years Key Account Management experience in Consumer-Packaged Goods required.
  • Ability to operate independently and with a strong sense of initiative, resilience, and perseverance.
  • Proven leadership skills and a desire to influence and deliver timely results.

This role will be based out of Mississauga, Ontario. This position is not remote eligible - candidates based out of Ontario will be considered.

General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process