Loyalty Analytics Associate, Consumer & Market Intelligence

General Mills

General Mills

Data Science
Wilton, CT, USA
Posted on Wednesday, August 23, 2023

Job Description

About Blue Buffalo:

Love them like family, feed them like family.” ® Everything at Blue Buffalo starts with this simple idea.

We think of our dogs and cats as family members, so we believe their food should be natural and healthy. In fact, this was the sole reason for starting the Blue Buffalo Company. When the beloved Bishop family dog, Blue, faced a variety of health issues, Bill and his two sons set out to create a pet food that was made with only the highest quality natural ingredients—the kind of things a family member deserves. Ten years later we have, in many ways, accomplished what we set out to do—help our dogs and cats live happy, healthy lives. And we’re only getting started!

Feeding healthy ingredients isn’t just a trend for us. It’s our history. Since we started in 2003, we’ve always used high-quality natural ingredients with real meat first. Never any corn, wheat or soy. And no poultry by-product meals. It’s been that way since day one for every product we’ve ever created. And it always will be.

Mission: Our vision is to feed all pets the natural BLUE way as the undisputed leader in wholesome, natural pet food.



If you are interested in Measurement, Data, & Analytics and are interested in further developing your Marketing Analytics skillset in a dynamic category, then this opportunity is for you. As a Performance Marketing Optimization Associate at Blue Buffalo, you will play a critical role in measuring and optimizing loyalty campaign initiatives along with measurement of testing & learning plans.  You will work closely with our Finance and Loyalty Program strategists to deliver an understanding of digital experience features that are driving acquisition, retention, and loyalty to the Blue Buffalo brand.


This role offers the opportunity to work on the growing Pet Segment across all Blue Buffalo sublines. As a measurement subject matter expert, you’ll play a strategic role in designing a measurement program that enables our brands to drive sales and household penetration growth to deliver against our North Star goals.


  • Work closely with the Finance and Loyalty teams to evaluate efficacy of initiatives
  • Strong expertise in Loyalty KPIs such as Customer Lifetime Value and Retention, driving ongoing optimization to achieve goals
  • Lead financial model inputs and analysis on Loyalty programs incentives to test viability
  • Responsible for analyzing key loyalty metrics, translating analytics into insights and making recommendations to inform strategy roadmap and feature prioritization
  • Manage all aspects of the measurement process; ensure data accuracy, review model output, build compelling presentations and deliver results to brand teams
  • Partner with business analytics to provide consistent and actionable performance analysis, reporting, and insights that feeds back into the strategy
  • Act as liaison for finance to ensure program metrics are aligned with Blue Buffalo financial targets and business goals; ensuring program efficacy



  • Bachelor's Degree in Marketing, Market Research, Data Analytics, or related field
  • Subject-matter expert in marketing analytics
    3 or more years of experience in Marketing Analytics, with experience working on loyalty initiatives
  • Experience with advanced analytics modeling such as random forest, multivariate regression, and clustering
  • Intermediate to advanced proficiency in SQL
  • Familiarity with using data visualization tools, such as Tableau and Looker
  • Strong analytic and communication skills with ability to translate data to insights and tell a compelling story
  • Excellent collaboration and organizational navigation skills, attention to detail on data and agility to work on multiple projects across multiple stakeholders
  • Proactive problem solver, works well independently
  • Highly collaborative with exceptional communication skills
  • Positive attitude, and team-oriented approach to working with others
    Proficiency in Excel & PowerPoint



  • Exposure to various research methodologies and approaches
    Experience within CPG industry
  • Demonstrated partnership with cross-functional teams
  • High-capacity for learning and a growth mindset
  • Experience using R, Python for statistical modelling

Salary Range

The salary range for this position is $67300.00 - $112400.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifictions, etc. As such, pay for the succesful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.