Creative Production Manager (Minneapolis, MN preferred; US Remote Eligible)

General Mills

General Mills

Minneapolis, MN, USA
Posted on Wednesday, August 16, 2023

Job Description

As the leader of the Creative Production team at General Mills, you will be at the forefront of bringing breakthrough brand-building ideas to life for our portfolio of market leading brands. You will lead a savvy team of executive producers and production partners to set the strategy and approach for how to efficiently and effectively produce marketing assets that enable our marketing communications plans to come alive. This role oversees video, audio, digital, print and non-traditional production executions across our global brand portfolio. A core part of this role involves setting the vision and roadmap for how our production team, partners and capabilities need to evolve as consumers, technology and the marketplace in which we compete continues to rapidly change. If you are a seasoned, creative and agile production leader, this is a great role for you to apply those experiences and help chart the future for a world-class brand building organization.

Key Accountabilities

  • Engage with and influence leaders across the Brand Experience function, serving as a creative production subject matter expert to inform our near- and long-term creative production vision, priorities, associated processes and capabilities
  • Lead a team of executive producers to provide creative production strategy, guidance and capabilities for our North American and International business segments
  • Oversee and deliver upon diversity, equity, inclusion and belonging and sustainability pledges tied to creative production
  • Manage the roster of General Mills production partners while maximizing and optimizing internal creative production resources and teams
  • Maintain, evangelize and enforce creative production guidelines and best practices for General Mills teams and production partners
  • Serve as a point of escalation to solve problems and remove roadblocks as teams work to complete and manage creative productions
  • Assess and refine ways of working to ensure General Mills production partners are effectively and efficiently producing marketing assets on time and on budget
  • Ensure we have appropriate processes and guidelines in place to support productions from talent, legal, trademark, financial and asset management perspectives
  • Coach and develop a high-performing team focused on creative problem solving, strong partnership with business partners and producing innovative high-impact work
  • Understand how the production space is evolving to guide appropriate experimentation and scaling of new ways of working in areas like modular content, dynamic creative, asset management, AI production tools and more
  • Provide strong cross-functional communication and collaboration with associated teams including Digital & Technology, Finance, Sourcing, Law and Trademark
  • Summarize the output and deliverables of the team against quarterly and annual KPI’s and goals


  • Bachelor's Degree, preferably in Communications, Marketing, Advertising, Film
  • 5+ years of relevant experience, including previous experience leading a team
  • Advanced level of knowledge and hands-on skills specific creating content within an ad agency, production company, post house or similar studio
  • Familiar with AICP bid sheets, talent negotiation/payments, and creative asset trafficking across all marketing communications channels
  • Experience orchestrating and executing complex, multi-faceted plans and productions
  • Sound understanding of risk management as it applies to creative, production, rights contracts, talent contracts, privacy and security
  • Ability to work inclusively and communicate effectively and succinctly with vendors, internal leaders, peers, direct reports and other production stakeholders

Salary Range

The salary range for this position is $104700.00 - $174600.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifictions, etc. As such, pay for the succesful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.