Sr. Business Analyst (Trade Analytics) - Sales Strategy & Intelligence

General Mills

General Mills

IT, Sales & Business Development, Data Science
powai, mumbai, maharashtra, india
Posted on Saturday, July 15, 2023

Job Description

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Job Overview 
The role will be responsible to partner with the Trade Marketing & Trade Finance Teams in US.  
The team member will independently build a seamless rapport with the point of contact overseas, address and initiate business requests, establish solutions through sophisticated reporting/tool building and superior presentations/visuals. The work will be sent with actionable insights that showcases depth & breadth of business acumen to address the business question. 
The role includes supporting adhoc trade projects for optimizing trade spending, bringing merch efficiency, evaluating promotional plans & make pricing recommendations via various data modelling & analytical techniques either independently or through collaboration of cross-team peers. 
 Job Responsibilities  
70%​ of Time 

Business Insights & Analytics 
-Work on adhoc business questions received from stakeholders on building long term trade strategic capabilities leveraging enterprise data 
-Be responsible to provide clear & crisp insights & recommendations addressing the question through a strategic report/ dashboard in excel or Tableau 
-Become the SME on trade concepts like EDLP, Merch Strategies, Non-working, etc. and also Strategic Revenue Management Strategies around Trade, Pricing, Mix, PPA 
-Provide support on Trade Key Initiatives, Annual planning & Sales Release, ongoing plans 
-Building sustainable solutions and analytical support on Region Planning Sessions/Seasonal Summits throughout the fiscal. 
-Distill actionable insights from the data to offer client ready business recommendations by identifying meaningful customer indicators & trends 
-Demonstrate an analytical bend of mind in all tasks/projects/collaborations 
-Work alongside of peers and inculcate best practices and elevate the team’s ability to tackle business questions with value adds 
-Own development of best-in-class reports, tools and customized solutions while finding synergies in existing processes and avoid redundancy  
 20%​ of Time 
Building Stakeholder Relationships 
-Understand stakeholder needs and see the larger picture to enable holistic solutions 
-Ability to recommend and influence changes to process/ procedures 
-Explore business development opportunities and transform into tangible results 
-Ability to communicate challenges in an assertive manner 
-Confidently present trade dynamics to stakeholders and rationalize techniques and model fit 
-Showcase thought leadership; look for ways to integrate better business solutions 
 10%​ of Time 

Continuous Improvement mindset to deliver Executional Excellence, and Project Management 
-Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder 
=Guarantee data quality and accuracy through thorough comprehension of request, accurate application of tools/platforms with an eye for detail and a robust data & logic check 
-Eliminate Waste, Contribute to the Functional Productivity Goals 
-CI Mindset: develop and drive a lens of continuous improvement for the projects, process & larger team 
-Project Management: Juggle multiple projects incld. long range projects and own project scoping, to trouble shooting, collaborating,  to timely communication/iterations with peers and stakeholders to high impact completion and presentation 
-Be technically agile with data manipulation and visualization tools to drive efficiency in the deliverables 
Education & Experience 

Minimum Degree Requirements: ​​Bachelors​ 
Preferred Degree Requirements: Masters​ 
Preferred Major Area of Study: Business Management, Statistics, Marketing, Retail, Economics 


 Minimum years of related experience required: 3-4  years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry,  
Preferred years of related experience: 5-6 years of Business Reporting, Analytics & Visualization experience. Functional knowledge on Trade preferred. 
 Specific Job Experience or Skills Needed 
-Experience with market data analysis tools is required (experience working with Nielsen Answers and IRI data preferred.) 
-Experience in analyzing secondary data and applying analytical techniques (preferred) 
-MS Excel and MS PowerPoint proficiency required in preparing dynamic dashboards and working through large volumes of data effectively. Good to have VBA & Tableau proficiency. 
-Agility to learn new databases, tools, platforms on the fly and implement in real time 
-Exceed internal and external customer timelines and expectations 
-Strong command over oral and written English 
-Continuous Improvement mindset 
-Multitasking ability - work on a host of tools/databases and softwares/platforms effectively to manifest superior results 
-Organization and Prioritization - in line with the team's goals 
-Collaborate with peers to align with the team’s vision 
 Competencies/Behaviors required for job 
 • Company Values - Do the right thing all the time; Play to win; Grow and Inspire; Win as a team; Act boldly move quickly 
• Process Transformation 
• Business & Category Planning 
• Problem Solving & Analytical 
• Leads Innovation: Tech & Data Savvy  
• Selling & Influential Communication 
• Proactive and the ability to handle ambiguous situations in a calm, composed manner 


We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.