Business Analyst (Planogram)- Sales Strategy & Intelligence

General Mills

General Mills

IT, Sales & Business Development
powai, mumbai, maharashtra, india
Posted on Friday, July 14, 2023

Job Description

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Job Overview
The Role will be responsible to support the business teams across categories and regions in the US / International markets.


The team member will independently and proactively support a wide variety of reporting & presentation needs including building excel templates from scratch, initiating value adds and providing key insights by developing a strong category & trade knowledge, proprietary tool proficiency and technical expertise.  The role encompasses data mining from multiple sources/tools to data harmonization to visualization combined with spearheading HMM, robust quality audit and documentation

Job Responsibilities                                                                     

70% of Time
Deliver Standard and Adhoc Reports/POGs | Build Reports/POG's from scratch


-          Master and own the monthly deliverables in the form of reports & presentations and send quality output in a timely manner

-          Upgrade monthly deliverables based on business requirements and facilitate the larger team create functional, high impact efficient reports

-          Comprehend the nuances of trade, merchandising & category strategies and leverage various tools to build real-time performance trackers from scratch with crisp observations and insights

-          Work alongside of peers and inculcate best practices and tackle real time business questions with value adds

-          Display a high sense of accountability and presence of mind when completing requests with high visibility or tight turnaround times and communicate effectively

-          Find synergies in the reports/database to avoid redundancy

-          Resource Pool on complex projects with the team and contribute to brand building

20% of Time
Technical Expertise


-          Apply intermediate/advanced level of expertise in intermediate/advanced level of expertise in MS Excel, MS Powerpoint, MS Access, Tableau, Nitro/Demand transfer/Retail link, BeX, BO, ECRM, FeatureVision, Nielsen etc.

-          Actively learn & implement principles of trade & category management

-          Build a robust audit system for all reporting activity

-          Build an awareness of existing macro's in the team and re-use to make data mining, data harmonization and data audit efficient and effective

-          Undergo trainings: As recommended and self-initiated refresher trainings to keep abreast of tool dynamics and their functional as well as tactical applications

-          Knowledge Sharing: Gain in-depth knowledge of customer details as well as a comprehensive understanding of GMI product groups and DMSP strategies and share new learning’s with the team on a continual basis


10% of Time
Continuous Improvement mindset to deliver Executional Excellence, Stakeholder and Project Management


-          Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder

-          Guarantee data quality and accuracy through thorough comprehension of request, accurate application of tools/platforms with an eye for detail and a robust data & logic check

-          Eliminate Waste, Contribute to the Functional Productivity Goals

-          CI Mindset: develop a lens of continuous improvement for the projects, process & larger team

-          Stakeholder Management: Engage with the stakeholders to understand the requirement, explain tactical application in our reports/process, cross reference projects and present final output upon project completion

-          Project Management: Juggle multiple projects seamlessly starting with project scoping, to tackling hurdles to timely communication/iterations with peers and stakeholders to high impact completion and presentation

-          - Mentoring & Training Executive and Associates to excel in their roles and outperform expectations


Education & Experience



Minimum Degree Requirements: Bachelors
Preferred Degree Requirements:   Bachelors/Masters           
Preferred Major Area of Study: Business Management, Statistics, Marketing, Retail, Economics

Minimum years of related experience required: 3 years of relevant Business Reporting or Analytics experience in CPG (or related) industry.
Preferred years of related experience: 3 - 5 years of relevant Business Reporting and/or Analytics experience
Specific Job Experience or Skills Needed
•  Experience with market data analysis tools is preferred

•  MS Office proficiency preferred

•  Attention to detail, ability to complete given tasks with accuracy

•  Comprehending complex requests & meeting timelines and expectations

• Strong command over oral and written English

• Continuous Improvement mindset

• MS Office proficiency especially Excel

• Multitasking ability - work on a host of tools/databases and software’s/platforms

• Organization and Prioritization

• Collaborate with peers to align with the team’s vision

• Ability to make optimal placement & assortment related decisions

• Experience with market data analysis tools is required (experience working with ACNielsen and IRI data preferred.)

• Experience with Planogram building software (ProSpace or Apollo) is preferred - SMS

 • Introduction to Grocery Retail Concepts is preferred- SMS

Competencies/Behaviors required for job
• Company Values - Do the right thing all the time; Play to win; Grow and Inspire; Win as a team; Act boldly move quickly

• Seeks assistance, information and resources at the right time to make quick, good decisions

• Resilience - willingness to change mind or approach given new information

• Develops an awareness of own's strengths and development needs; seeks and learns from feedback

• Inclination to learn end-to-end project completion

• Communicate effectively with peers & stakeholders; influence team on applying initiatives

• Proactive and the ability to handle ambiguous situations in a calm, composed manner



We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.