India Foods_Area Sales Executive_B&FS_Patna

General Mills

General Mills

Sales & Business Development
Kolkata, West Bengal, India
Posted on Thursday, May 11, 2023

Job Description

India Foods Business is a full-service manufacturing and marketing unit comprising over 500 employees spread across over multiple locations across India. Our strong suite of products includes the Pillsbury, Betty Crocker, Haagen-Dazs and Nature Valley brands in both direct-to-consumer and B2B channels across Retail, Food Service and Bakeries & Exports. We combine the capabilities of a global enterprise with the entrepreneurial spirit and cultural awareness you would expect of a smaller local company.

POSITION : Area Sales Executive – Bakeries Sales – Bihar & Jharkhand

REPORTS TO : ZSM - Bakeries Sales - East


Responsible for achieving Secondary and primary targets of the territory assigned in the most cost-effective manner – through efficiently driving Key Performance Indicators and Relationship Management with Key Customers (Bakeries & HORECA) and retaining the Top Customers and optimal deployment and utilization of manpower.


  1. Handling a team comprising of Business Development Officers, Business Development executives and Senior Business Development Executives
  2. Achieve monthly, quarterly and annual business targets for his/her area. This will include value / volume objectives, distribution targets and be in line with sales policies, strategies.
  3. Call on prospective customers. The frequency / duration of the call to be in line with the agreed work state and consistent with a cost effective journey plan.
  4. Prepare a monthly plan for specified customers to achieve volume targets by product group. To extend B & FS product distribution and usage in all potential customers and increase volume sales. Further, to control, evaluate and increase sales from these accounts.
  5. Ensure that all receivables are accordance with Company’s credit policy.
  6. Use available computer systems have an accurate understanding of the importance of major territory outlets by product group and their overall importance to territory target achievement. Further to organize and maintain an effective admin system which includes Customer Record cards, Daily call reports, expenses, work plan and to meet required deadline for completion.
  7. Develop knowledge of all facets of B&FS market, including new selling/ application techniques, consumer needs and customer business issues. In line with the plan, arrange and implement demonstrations / exhibitions to further capitalize on the opportunities for the B&FS business.
  8. Motivate distributor / sales team to actively support and sell B&FS products.
  9. Ensure agreed promotions are fully implemented and leveraged.

Internal Technical Specialist Executive – Technical support

Supply Chain – Stocks

Careline – Quality complaints, issues etc

Regional Commercial Team

External CFAs, WBs, Customers


Incumbent must have a graduate degree. (An MBA degree in addition to graduation will be preferred). S/he should have a minimum 5 to 7 years of experience in FMCG sales and at least 2 years of experience in handling a team.


We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.