Consultant - Salesforce Business Analyst

General Mills

General Mills

IT, Sales & Business Development
Mumbai, Maharashtra, India
Posted on Thursday, April 20, 2023

Job Description

Shift Timings - Regular 


About General Mills
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. The awards and recognition we’ve received showcase our commitment to be a force for good:

• World’s Most Admired Companies, Fortune 2022
• America’s Most Responsible Companies, Newsweek 2022
• 100 Best Corporate Citizens, 3BL 2021
• Best Places to Work for LGBTQ Equality, Human Rights Campaign 2022
• 100 Best Companies, Seramount 2021
• Diversity Best Practices Leading Inclusion Index, Seramount 2021
• Best Companies for Dads, Seramount 2021
• Best Companies for Multicultural Women, Seramount 2021
• Top 10 Companies for Executive Women, Seramount 2021
• Military Friendly Employer Bronze, VIQTORY 2021
• Best Place to Work, Canada, Greater Toronto, 2021
• Top 50 – India’s Best Workplaces for Women, 2021
• Top Workplaces in Brazil, 2021
• Asia’s Best Workplaces, 2021


Hungry for What’s Next
We exist to make food the world loves, and it shows. Our passion for people, doing good and creating delicious food has energized us for over 150 years. Breaking away from the pack is how we win, so we need your unique perspectives: your quirks, ‘crazy’ ideas, rigor and insatiable curiosity to make it happen. We want people who constantly experiment, embracing the new and bold, who keep pushing to turn ideas into reality, no matter how big or small. We’ve learned becoming the undisputed leader in food means continuously reshaping, reimagining and rebuilding— that only happens when you surround yourself with those who are hungry for what’s next.


For more details check out www.generalmills.com


General Mills India Centre
General Mills India Center (GIC) operates out of Mumbai and supports the global operations of General Mills. The center was established in 2005 and has grown in strength. Today, we are a vibrant and diverse team of over 1500 employees that come together to champion business services for the various global entities of General Mills in the areas of Business Operations, Analytics Consulting, Logistics, Finance, IT Development & Technology Consulting, Consumer & Market Intelligence, Sales Capabilities, Research & Development.


Digital and Technology team
Digital and Technology is the largest team in GIC, which focuses on understanding the latest and innovative trends in technology and leading the adoption of cutting-edge technologies at General Mills. The team closely collaborates with global business teams to understand business models and assess where technology can leveraged to bring efficiency and disruption. Be it AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain or Enterprise Architecture, GIC Digital and Technology has something for every technology enthusiast who wants to work here. Our MillsWorks initiative is where we bring agile@scale delivery model to life. Here, business and technology teams work cohesively in pods as ONE team, driven by a singular mission and focused on delivering value for the Company. Our employees, who work on large technology projects of strategic importance, are the Digital Transformation change agents.

Our service partnerships and employee engagement are centered on advancing equity and strengthening communities. We believe in an inclusive culture and trust in the power of people who have a passion for learning and growing with technology. We believe in “Work with Heart”. Work with Heart is focused on results, not facetime. If you are passionate about the latest in technology and want to make an impact on the digital transformation journey of a Fortune 500 company, we're waiting for you.


Job Overview
We are seeking a Salesforce Business Analyst within the Digital & Technology department with strong business-facing and technical experience to help lead Salesforce marketing cloud transformation for our campaign operations team. We live and breathe all things data and are passionate about the journey from strategy to execution. Be a part of this exciting team that helps use best in class technology to bring these ideas to life. You’ll collaborate with multiple stakeholders to inform, educate, and bring solutions to life. Bring your relationship building skills, thought leadership and technical chops to help us get to the next level in this fast-paced environment.

Role Responsibilities
• Collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio.
• Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them.
• Execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services.
• Gather project requirements from internal marketing team clients and translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects.
• Translate requirements for Developer/QA teams and serve as day to day contact.
• Translate progress and questions of technical teams back to marketing team clients.
• Contribute to documentation regarding data sources.
• Possess strong learning aptitude and interest in working with new technologies. Help source and partner with marketing technology vendors to solve business problems, execute audience development, campaign creation, and content delivery.
• Follow standard processes for intaking new projects from marketing teams.
• Understand and communicate timelines, define, and adjust priorities, and set KPIs for each project.
• Proactively prepare for business meetings defining agendas and recapping decisions made in working sessions.
• Develop and maintain internal and external cross-functional networks to support the goals of the organization.
• Ensure business partners have access to the data they need.
• Stay up-to-date on Marketing Cloud platform capabilities and recommend best practices to stakeholders.
• Conduct user acceptance testing and support implementation activities.
• Must be able to manage multiple projects concurrently.

Must - have technical skills and experience
• Experience working with Salesforce Marketing Cloud platform, including Journey Builder, Email Studio, and Contact Builder, Pardot, Interaction Studio
• Knowledge of SQL and data modelling concepts
• Familiarity with web technologies such as HTML, CSS, and JavaScript
• Understanding of email marketing best practices and email deliverability concepts
• Experience with marketing automation, customer journey mapping, and segmentation strategies
• Knowledge of CRM systems and integrations with Salesforce Marketing Cloud
• Familiarity with data privacy regulations such as GDPR and CCPA
• Experience in project management methodologies and tools, such as Agile, Scrum, or Waterfall
• Strong analytical skills, problem-solving skills, and attention to detail.
• Experience in managing project backlogs using tools like JIRA
• Should be salesforce Marketing Cloud consultant certified.
• Experience working in an Agile environment and delivering projects using Agile methodologies

Good to have skills
• Experience with A/B testing and statistical analysis
• Familiarity with digital marketing channels, such as social media, search engine marketing, and mobile marketing
• Understanding of user experience (UX) design principles and customer journey mapping
• Experience with data governance and data quality management
• Experience with Salesforce Sales and Service Clouds and other Salesforce products
• Knowledge of marketing analytics and attribution modelling

Skill proficiency expectations

Expert level

Intermediate Level

Basic Level

·       Agile Methodology

·       Salesforce Marketing Cloud

·       Data Modelling

·       Technical Documentation

·       Stakeholder communication


·       Email template creation

·       HTML & CSS

·       Interaction Studio

·       Pardot

·       Segmentation

·       Landing page creation



We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.