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Sales Specialist- Cattle and Equine

Land O' Lakes

Land O' Lakes

Sales & Business Development
arden hills, mn, usa
Posted on Tuesday, May 21, 2024
Sales Specialist- Cattle and Equine

We're hiring a Sales Specialist to focus on Cattle and Equine animal nutrition sales. In this role you are Purina’s leader in your assigned territory. Successful Sales Specialists utilize both relationship and business skills to profitably grow market share of Purina dealers and cooperatives. Purina Sales Specialists regularly spend time at the farmgate to sell new prospects and support existing accounts. Sales Specialist also work with assigned dealer accounts on developing and executing business plans for growth of Purina products and programs in assigned markets.

This is a remote (virtual) field-based sales position that must be located within the geographic territory of Central Florida.


Responsibilities include:

  • Grow current book of business in which you have direct responsibility.

  • Actively work with the aligned cooperative/dealers in supporting the development and execution of sales growth strategies and tactics that incorporate Purina feed programs and technologies

  • Work closely with coop/dealer management to develop strong and trusting relationship focused on their needs and the needs of their customers by positioning the programs, tools, technologies, and services (including your own experience) of Purina

  • Regularly meet with dealer and sales staff to bring updates, train, review results, implement new sales and marketing programs

  • Where assigned as account quarter back, lead and submit annual business plan

  • Utilize and engage all resources available to create success in assigned markets.

  • Maintain Top 20 prospect list of account in coordination with dealers/cooperatives in the marketplace

  • Plan, lead, and execute on feeder meetings to sell new customers in the dealer/cooperative's market

  • Conduct feeding trials, collecting proof data to utilize in selling other prospects

  • Utilize SalesForce to log all sales activities and submit weekly reports

Experience-Education:

  • Bachelor's degree in Animal Science or other related agriculture field preferred. Candidates without a degree but have related experience may be considered

  • A minimum 3-4+ years of experience with an animal science/nutrition sales emphasis, and a proven sales track record of growing and maintaining a customer base.

  • Solid understanding of Cattle and Horse current management practices, and nutritional guidelines.

  • A solid understanding for Retail feed Business and general business acumen.

  • Up to 30% overnight travel

  • Must have basic command of animal nutrition and management recommendations

  • Excellent verbal and written communication skills, focus, along with strong organization and time management skills.

  • Success in this position requires cold calling, high internal drive, a natural ability for relationship building, public speaking aptitude, and leadership in a team environment.

This is a sales role that is compensated with a target mix of base salary plus growth incentives. Approximate base salary range is 84,000-103,000. Incentives are driven by individual performance

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.


We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.