Sales Development Manager

Land O' Lakes

Land O' Lakes

Sales & Business Development
Illinois, USA
Posted on Friday, May 10, 2024
Sales Development Manager

Job Summary:

The WinField United Sales Development Manager serves as a direct partner and coach to our customer-owner’s top 1000 retail sellers to expand the retail seller’s competencies and selling skills. Responsibilities include daily direct farm-gate calls in partnership with the retail seller.

This position will partner with customers in the Effingham, IL area - South Central Illinois.

Area of Responsibility

60% Sales Generation

  • Manages and grows business through a defined plan and consistent communication with assigned owners and internal teams with strong focus on STAMPS, seed, and services
  • Coaches and trains top retail sellers at the farm-gate on products, programs, services, and technologies with the goal of influencing grower decisions
  • Utilizes pre-call planning tools and approach
  • Relies on agronomy or services experts for technical knowledge as needed
  • Records all relevant account details in the CRM software (Salesforce)

40% Strategy Execution

  • In partnership with top retailer sellers, executes by using tools such as the Account Plan, Farmer by Farmer (FxF) Plan, and ACRE sprints. Measures and monitors progress against plans.
  • Owns and is accountable for the FxF Plan and for digital and services adoption by retailer sellers
  • Coaches and communicates at the farm-gate level the total acre value proposition to the top 1,000 retailer sellers including brand ladder, partnered and proprietary brand strategies, programs, pricing, services, and digital technology and platforms
  • Supports the retail seller in Answer Plot and post-harvest meetings
  • Coordinates with local manufacturer representatives
  • Implements Account Plan with retail sellers
  • Manages discretionary and insight trial seed

Key Performance Indicators (KPI’s):

  • # of Retail Seller Coaching days
  • Sales and growth targets
  • Gross margin
  • Strategic imperatives

Required Qualifications:

  • Bachelor’s degree in agriculture or business-related field of study from an accredited university plus 3 years of industry or direct sales experience; or an equivalent of 7 years of successful work experience in industry or direct sales
  • Ability to see the “big picture” of the organization and the farmer’s operation
  • Understands how the key drivers of the business relate to each other and work together to produce profitable growth
  • Proactive communicator with exceptional written, verbal, and formal presentation skills
  • Trustworthy with a strong level of personal commitment
  • Ability to coach and mentor others by suggesting improvements and leading change
  • Ability to make sound decisions and complete tasks in a fast-paced work environment
  • Ability to work independently and manage productivity
  • Experience demonstrating agility and leading/adapting quickly to change
  • Technical agriculture product / crop expertise and ability to develop and educate others on products, services, and programs
  • Ability to effectively manage projects.
  • Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce)
  • Must have current and valid state driver’s license
  • Travel up to 50%, including evenings and some weekends making direct farm-gate calls; may require working long hours during peak seasons

Essential Functions/Work Environment:

  • Travel up to 50%, including evenings and some weekends making direct farm-gate calls; may require working long hours during peak seasons.


  • Executes as a Valued Business Partner
  • Demonstrate a Coaching Mindset
  • Optimize Selling Effectiveness
  • Drive for Total Acre Solutions
  • Lead and Embrace Change
  • Demonstrate Agility
  • Execute with Focus and Accountability
  • Engage and Include
  • Act Strategically
  • Make Insightful Decisions
  • Business Acumen
  • Exemplify Land O’Lakes wide leadership competencies: Collaboration, Innovation, Courage, Ownership, and Decisiveness

WAGE RANGE SALARY: $80,000 - $115,000 doe + Sales Incentive

Land O’Lakes, Inc offers a competitive salary. Nothing in this job description restricts the management’s right to assign or reassign duties and responsibilities to this job at any time. Applicants must successfully pass a pre-employment (post offer) background check.

EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce. Applicants must successfully pass a pre-employment (post offer) background check.


About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.