Associate Brand Manager - Campus Recruiting

General Mills

General Mills

Marketing & Communications, People & HR
Minneapolis, MN, USA
Posted on Tuesday, August 1, 2023

Job Description


At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decision on our multi-million-dollar brands.


General Mills was named #1 Best Place to Work for New Grads by Forbes and a Top 100 Intern Programs in the US. 



Our brand management positions develop the next generation of business leaders through in-role immersions, formal training, and manager coaching. Assignments can include experiences such as established brands, new products/innovation, holistic margin management/strategic revenue management and customer/channel.

  • Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
  • Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
  • Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

You will be located at our corporate headquarters in Minneapolis, MN.


  • Strong interpersonal skills, high learning agility, analytical and decision- making skills
  • Entrepreneurial qualities necessary for driving the P&L
  • Curiosity and passion for learning

• MBA with Marketing and/or General Management concentration(s)


The base salary for this position is $125,000. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences, performance, and skills for their role. The salary for this role represents the factors considered in the hiring decision including education and degree obtained. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall physical wellbeing & mental health. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs and other perks. Benefits may vary by role, location, and other employment status factors. In this role you will be able to participate in our annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance. 


Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with General Mills (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).