Internship - Associate Brand Manager

General Mills

General Mills

Marketing & Communications
Minneapolis, MN, USA
Posted on Tuesday, June 13, 2023

Job Description


At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decision on our multi-million-dollar brands.

General Mills was named #1 Best Place to Work for New Grads by Forbes and a Top 100 Intern Programs in the US.


Our brand management positions develop the next generation of business leaders through in-role immersions, formal training, and manager coaching. Assignments can include experiences such as established brands, new products/innovation, holistic margin management/strategic revenue management and customer/channel.

  • Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
  • Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
  • Grow Businesses: Identify new, innovative ideas to drive brand growth. Develop new product ideas and strategies. Develop and execute general management plans which include input into volume, profit and share objectives.

Interns will experience a robust 10-week program in summer 2024 leading business critical projects. You will be located at our corporate headquarters in Minneapolis, MN.


  • Strong interpersonal skills, high learning agility, analytical and decision- making skills
  • Entrepreneurial qualities necessary for driving the P&L
  • Curiosity and passion for learning


  • MBA with Marketing and/or General Management concentration(s)

The hourly rate for this position is $49/hour. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences and skills for their role. The pay for this role represents numerous factors considered in the hiring decision including, but not limited to, educational degree in process, major of study and year in school. Beyond pay, General Mills offers a competitive Total Rewards package focusing on your overall development, including subsidized housing & relocation (if applicable & requirements are met), a summer of learning and fun, health benefits, wellbeing support and perks. Specific benefits may vary by role, location, and other employment status factors.


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We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.