Senior Analyst

General Mills

General Mills

powai, mumbai, maharashtra, india
Posted on Tuesday, June 13, 2023

Job Description



CPW team at GCI works on harmonization of data across 52+ markets to produce one consolidated Global data warehouse which is used for Global performance evaluation of our brands & track the competitive space.
The candidate is expected to:

  • Be well versed with all POS/RMS facts and their usage
  • Work closely with variety of stakeholders (Marketing, Trade, etc.) to understand the business questions, identify the data sources required to answer those questions and share impactful insights using all available resources
  • Share detailed analysis/insights/deep dives looking at data through different lenses – pricing, innovation, opportunity identification, promotion, market study, competitive space, etc.
  • Gain in-depth knowledge about the business portfolio and process
  • Gain expertise in using in-house self serve tools
  • Evaluate multiple data sources (POS, Panel, Consumption, Mintel, Media, etc.) and synthesize this data to draw detailed analysis and insights. Provide the “story” not just the data


Operational Responsibilities

  • Stakeholder management
  • Probe to understand the underlying Business question from stakeholders and share relevant insights that drives impact to the Business
  • Share insights proactively & frequently using the pool of data available
  • Gain expertise in using the tools developed in-house
  • Analyzing market trends across geographies and provide useful insights to the Business
  • Use multiple data sources (POS, Panel, Consumption, Mintel, Media) and synthesize this data to draw detailed analysis and insights
  • Work on BAUs like category deep dives, competitor analysis, etc.


  • Keep self updated with latest tools & technology
  • Participate in project related trainings
  • Make presentations on the right forum


  • Bachelor's degree in Marketing / Market Research
  • At least 4 years of related experience
  • Should have worked on Category deep dives, promotional analysis, brand studies, price pack optimization, innovation studies, opportunity identification
  • Strong technical knowledge of Syndicated research (Point of Sale)
  • Good understanding of Factory /Sell-in data
  • Experience working with Mintel & Euromonitor
  • Story telling skills
  • Ability to manage multiple stakeholders together
  • Strong organizational skills and attention to detail
  • Data handling skills with strong excel knowledge
  • Strong Data analysis & Reporting skill
  • Leading Change

    • Continually asks him/herself, “Why do I (or we) do it this way?”

    • Continuous Improvement mindset

    • Remains curious despite having developed deep expertise

  • Delivers Outstanding Results

    • Thinks through ways of implementing his knowledge/experience which the process could benefit from

    • Makes quality decisions in a timely manner

    • Proactively anticipates and addresses issues/opportunities

    • Consistently accomplishes assigned tasks

    • Delivers high quality work within established timeframes

    • Pays attention to detail and focuses on accuracy

    • Seeks assistance, information and resources to make good decisions

    • Displays sense of urgency even in absence of assigned deadlines

  • Technical Expertise

    • Adapts to tools & technology as per the process needs

    • Acquires foundational knowledge and skills in his/her functional area

    • Seeks to understand the principles of service excellence & how to apply them in own area

    • Encourages his/her group to continuously expand their knowledge base

  • Influence and Impact

    • Maintain good working relationship with peer group delivering as a Team

    • Set examples in the peer group

  • Agility

    • Shares and collaborates with peers on application of relevant industry trends


  • Masters degree in Marketing / Market Research
  • At least 4-6 years of related experience
  • Professional certifications - Masters in Business Administration