GIC - Consumer & Market Intelligence - Sr. Analyst

General Mills

General Mills

powai, mumbai, maharashtra, india
Posted on Saturday, May 14, 2022

Job Description

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Shift Timing: 11 AM to 8 PM

Job Overview:
The GIA Team at CMI works on all syndicated panels of consumer data to help the GMI business teams measure their performance, understand consumer behavior, uncover insights & make a visible business impact.
The candidate is expected to:
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in robust way that translates to simple outputs
• Very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear implications for the business. Proactively brings forward external inspiration and new approaches to insights
• Should be able to articulate how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
• Shares detailed analysis/insights/deep dives looking at data through different lenses – pricing, innovation, opportunity identification, promotion, market study, competitive space, etc.
• Experienced in data analysis based on multiple data supplier solutions (Euromonitor, Nielsen, Kantar)
• MUST be able to use Nielsen RMS, CPS tools to analyze data
• Work closely with variety of stakeholders (Marketing, Trade, etc.) to understand the business questions, identify the data sources required to answer those questions and share impactful insights using all available resources
• Gain in-depth knowledge about the business portfolio and process

Job Responsibilities:
90% of Time Operational Responsibilities:
- Stakeholder management
- Probe to understand the underlying Business question from stakeholders and share relevant insights that drives impact to the Business
- Share insights proactively & frequently using the pool of data available
- Gain expertise in using the tools developed in-house
- Analyzing market trends across geographies and provide useful insights to the Business
- Use multiple data sources (POS, Panel, Consumption, Mintel, Media) and synthesize this data to draw detailed analysis and insights
- Work on BAUs like category deep dives, competitor analysis, etc.

10% of Time Self-Development:
- Keep self updated with latest tools & technology
- Participate in project related trainings
- Make presentations on the right forum

Desired Profile:

Minimum Degree Requirements: Bachelors
Preferred Degree Requirements: Masters
Preferred Major Area of Study: Marketing / Market Research
Preferred Professional Certifications: Master In Business Administration


Minimum years of related experience required: 4 years
Preferred years of related experience: 4 - 6 years in FMCG, Food (preferably in in developed countries like Europe)

Specific Job Experience or Skills Needed:
- Experienced in data analysis based on multiple data supplier solutions (Euromonitor, Nielsen, Kantar)
- MUST be able to use Nielsen RMS, CPS tools to analyze data
- Experienced in connecting multiple research insights into a compelling and easily understandable story
- Ability to synthesize large data volumes to key answers
- Hypothesis tree / analytical plan
- Project Management
- Storytelling

Competencies/Behaviors required for job:
Leading Change
- Continually asks him/herself, “Why do I (or we) do it this way?”
- Continuous Improvement mindset
- Remains curious despite having developed deep expertise
Delivers Outstanding Results
- Thinks through ways of implementing his knowledge/experience which the process could benefit from
- Makes quality decisions in a timely manner
- Proactively anticipates and addresses issues/opportunities
- Consistently accomplishes assigned tasks
- Delivers high quality work within established timeframes
- Pays attention to detail and focuses on accuracy
- Seeks assistance, information and resources to make good decisions
- Displays sense of urgency even in absence of assigned deadlines
Technical Expertise
- Adapts to tools & technology as per the process needs
- Acquires foundational knowledge and skills in his/her functional area
- Seeks to understand the principles of service excellence & how to apply them in own area
- Encourages his/her group to continuously expand their knowledge base
Influence and Impact
- Maintain good working relationship with peer group delivering as a Team
- Set examples in the peer group
- Shares and collaborates with peers on application of relevant industry trends


We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.