Digital Channels Strategist

Federal Reserve Bank of Minneapolis

Federal Reserve Bank of Minneapolis

Multiple locations
Posted on Tuesday, June 4, 2024


Federal Reserve Bank of San FranciscoWe are the Federal Reserve Bank of San Francisco—public servants with a mission to advance the nation’s monetary, financial, and payment systems to build a stronger economy for all Americans. We are a community-engaged bank, and are committed to understanding and serving the vibrant, expansive communities of the Twelfth District. That means we seek and appreciate new perspectives. We respect people for what they do and for who they are. We build opportunities to learn and grow. When you join the SF Fed, you become part of a diverse team united in its purpose to promote an economy that works for everyone.

Sets the overall content strategy for social media and other external digital channels—assessing performance, metrics, and industry best practices. Responsible for implementing a content strategy that proactively amplifies the Bank’s work and reflects external conditions and situations, using news and social monitoring to assess impact.

  • Sets the digital content strategy with a social media focus—while also setting the vision for those creative vehicles.
  • Ensures that social amplifications are clear, consistent, aligned with key moments and campaigns and looks ahead to provide an adequate mix of content that aligns with the web, social and editorial calendar.
  • Evaluates the success of individual creative assets and campaigns used across digital channels—deploying advanced metrics tools and analysis to identify trends and improve and evaluate content performance.
  • Proactively monitors external social and news channels to assess the right mix of digital content across all external Bank channels—providing recommendations to the media team, External Communications and Bankwide leadership, as needed.
  • In partnership with team leadership, leads development of a playbook for the digital footprint, SEO strategy, and other relevant channels.
  • Advises business partners on optimal messages, content, and timing to reach different stakeholder segments through digital channels—particularly social channels—and leads them to effective communications solutions.
  • Posts content as needed across channels and works with other team members to ensure coverage, posting accuracy and timeliness.

Base Salary Range: Min: $105,300 - Mid: $136,700 - Max: $168,100 (Location: San Francisco)

Final salary and offer will be determined by the applicant’s background, experience, skills, internal equity, and alignment with geographic and other market data.


We offer a wonderful benefits package including: Medical, Dental, Vision, Pre-tax Flexible Spending Account, Backup Child Care Program, Pre-Tax Day Care Flexible Spending Account, Paid Family Care Leave, Vacation Days, Sick Days, Paid Holidays, Pet Insurance, Matching 401(k), and Retirement/Pension.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.

The SF Fed is an Equal Opportunity Employer.

Full Time / Part Time

Full time

Regular / Temporary


Job Exempt (Yes / No)


Job Category

Communications/Public Relations

Work Shift

First (United States of America)

The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.

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